shay kay

Product & DTC · 5 projects

Product ads have a short window to earn attention. The viewer needs to recognise the problem, understand what the product does and see why it is worth considering—without sitting through a hard sell.

Make the benefit
easy to see.

I make product films, demonstrations, UGC-style edits and paid-social variations. Each piece is built around a clear hook, an honest product moment and a structure that works with the way people actually watch online.