shay kay
Original campaign concept film

CREATIVE + PAID MEDIA / BRISBANE

GOOGLE ADS.
META ADS.

Creative meets strategy.

Content that earns attention.
Campaigns with a clear direction.

Let’s build your campaign
ORIGINAL AI VISUAL CONCEPT / SHAY KAY STUDIO

01 / STRATEGYBefore the spend.

02 / CREATIVEBuilt for the brief.

03 / OPTIMISATIONGuided by data.

ONE STUDIO. THE WHOLE PICTURE.

THE RIGHT MESSAGE.
In the right place.

Great creative and a well-run campaign belong in the same conversation. We bring content production, Google Ads and Meta Ads management together, from the first brief to the next round of testing.

Based in Brisbane. Working with businesses across Australia. Whether the goal is an enquiry, a booking or an online purchase, we start with your business.

02 / META ADS

MAKE THE
SCROLL STOP.

Then make it matter.

Facebook and Instagram campaigns with a strong idea behind them. We connect audience planning with hooks, offers and a structured approach to creative testing.

  • Campaign & audience planning
  • Video, UGC-style & static creative
  • Hook, message & format testing
  • Budget reviews & performance reporting
Plan a Meta Ads campaign ↗
Original skincare campaign concepts presented as three carefully art-directed photographic prints
THE HOOKTHE FORMATTHE NEXT TEST

THE THINKING BEHIND THE CAMPAIGN

LESS GUESSWORK.
More learning.

A clear plan gives every dollar and every creative a job. Explore two simple examples of how we structure the work.

01 / MEDIA MIXPLANNING EXAMPLE

Give the budget a direction.

Adjust the monthly spend and channel split to explore a possible media plan.

MONTHLY MEDIA SPEND$2,000AUD · illustrative

Google Ads$1,000

Meta Ads$1,000

Illustrative media plan. The final mix follows your goals and campaign data. Studio fees are separate.

02 / CREATIVE TESTINGSAMPLE STRUCTURE

Test an idea. Learn something.

Three message angles. Two formats. Six directions to explore. Select a cell to see the question behind the creative.

MESSAGE / FORMATVIDEOSTATIC
The benefit
The problem
The proof
THE BENEFIT / SHORT-FORM VIDEOShow what changes for the customer.

Does leading with the benefit make the offer clearer?

An example testing structure. Your campaign scope and deliverables are agreed before work begins.

THE CREATIVE SIDE

MADE TO
be seen.

Product films, creator-style ads and campaign visuals. A look at the craft that can sit behind your next campaign.

Frame from an original skincare product-film concept
01 / PRODUCT FILM

Product. Light. Detail.

Frame from a UGC-style social advertising concept
02 / UGC-STYLE CREATIVE

A more human hook.

Original creative concepts / Direction, production and editing.

Explore selected work ↗

A CLEAR WAY OF WORKING

BRIEF. BUILD.
Learn. Refine.

  1. 01

    UNDERSTAND

    The offer, the audience, the website and what success should look like.

  2. 02

    BUILD & LAUNCH

    The campaign, the creative and a review of the measurement setup.

  3. 03

    TEST & REFINE

    Review the data, test the next idea and report on what changed.

YOUR NEXT CAMPAIGN STARTS HERE

BIG IDEAS.
A clear plan.

Campaign setup and ongoing management are quoted around your platforms, goals and scope. We can create the content, manage the ads or bring both together.

Tell us about your business