Film 01
Project / 0101 — 06
Beauty · Product film
Luxury SkincareCommercial
A premium short-form skincare commercial built around natural light, tactile product detail and quiet, credible luxury.
Creative Director · AI FilmmakerOpen case study ↗
SHAY KAY®
Independent creative
Brisbane, Australia
01Selected disciplines
CreativeVisual Design
Concept, campaign systems and visual worlds.
01 / Selected work
Selected
work
Six distinct visual worlds spanning beauty, narrative film, healthcare and brand design.
Scroll to enter the work ↓Film 02
Project / 0202 — 06
Narrative · Character continuity
Troy: Time TravelStorytelling
A character-led time-travel short that drops a modern vlogger into ancient Troy as the city prepares to bring the giant wooden horse inside its walls.
Creative Director · AI Filmmaker · EditorOpen case study ↗
Film 03
Project / 0303 — 06
Health-tech · Cinematic film
Everlab Health-TechBrand Film
A cinematic health-tech concept connecting performance, family, career and preventive health through one human story.
Creative Director · AI FilmmakerOpen case study ↗
Film 04
Project / 0404 — 06
UGC · Social advertising
UGC-Style Health &Wellness Ad
A real-footage UGC ad that turns a relatable fitness problem into a clear, product-led solution for Ovena Health.
Video Editor · Creative ProducerOpen case study ↗
Film 05
Project / 0505 — 06
Editorial · Graphic design
FabralExpressBrand Design
A practical print and digital design system for a US metal-products supplier, bringing a wide service offering into one clear visual language.
Graphic DesignerOpen case study ↗
Film 06
Project / 0606 — 06
Social · Commercial content
Ovena HealthContent System
An ongoing pool of doctor-led, product-led and social creative developed for a US healthcare brand.
Creative Director · Content ProducerOpen case study ↗
02 / Profile
Strategy in the thinking.
Emotion in the making.
Not just beautiful frames.
Clear thinking, made visible.
I’m Shay Kay—a Brisbane-based multidisciplinary creative working across direction, film, design and emerging production. My background spans biomedical engineering, research, machine learning and more than eight years in medical technology.
That analytical depth shapes every project: understand the problem, find the human truth, then build the visual world. Today I create commercial films, campaign visuals and scalable content systems, with particular depth across healthcare, wellness and beauty.
8+Years in medical
technology
technology
AUBased in Brisbane
Working worldwide
Working worldwide
01Idea through to
final delivery
final delivery
03 / Capabilities
One idea.
Four dimensions.
Direction / Craft / Technology
I connect strategic thinking, visual taste and emerging production into one clear creative system.
01
Vision & narrative
Creative Direction
Concept development
Campaign worlds
Storyboards
Moving image
Film & Motion
Commercial films
Social content
Editing & pacing
Identity & systems
Visual Design
Brand assets
Editorial design
Campaign systems
Emerging production
AI Production
Realistic generation
Character continuity
Scalable content
04 / Selected creative toolkit
Creative systems, chosen with intention.