CAMPAIGN & AUDIENCE PLAN
Choose a campaign objective around the business goal, review the customer journey and define the audiences and locations to test. Account access, asset ownership and budget are agreed before launch.
META ADS MANAGEMENT / BRISBANE, AUSTRALIA
META ADSBRISBANE.
Creative with a direction.
Facebook and Instagram ads management that connects the offer, audience and creative. Shay Kay Studio works with Brisbane and Australian businesses on campaign planning, launch, testing and ongoing optimisation.
Discuss your project
THE APPROACH
A clear brief.
A useful next step.
People on social media are rarely waiting for an ad. The opening needs to make the message relevant, and the rest of the journey needs to support it. We plan the campaign and the creative together: who the message is for, what it offers, which formats to test and what action the landing page asks someone to take.
Who this is for
For businesses with a defined service or product, an agreed advertising budget and the capacity to follow up enquiries or fulfil purchases. We can work with your existing creative or scope new video, UGC-style ads and static assets around the campaign.
WHAT WE CAN HELP WITH
THE SCOPE.
CREATIVE TESTING
Develop a practical testing plan across hooks, messages, offers and formats. Each variation should help answer a specific question rather than add more assets without a reason.
LAUNCH & MEASUREMENT
Build the agreed campaigns, check placements and destination links, and review the available conversion signals. Any gaps in tracking or landing-page readiness are identified before relying on the reports.
OPTIMISATION & REPORTING
Review delivery, spend, creative performance and the quality of the resulting actions. Use those findings to prioritise the next creative test and campaign adjustment.
FROM BRIEF TO DELIVERY
HOW WE WORK.
- 01
Clarify the offer
Understand the audience, objections, destination page and desired action. Review any existing account history and creative.
- 02
Plan the first tests
Agree the initial messages, formats, budget and measurement requirements. Build and check the campaign before launch.
- 03
Learn from the response
Review the actual results and business feedback. Keep a clear record of the changes and the next hypothesis to test.
THE PRODUCTION SIDE
CREATIVE EXAMPLES.
Examples of direction, production and editing. Independent concepts are identified on their project pages; these are not campaign-performance claims.
BEFORE WE START
YOUR QUESTIONS.
Do you manage both Facebook and Instagram ads?
Yes. Campaigns are managed through Meta Ads Manager, with Facebook and Instagram placements considered around your audience, objective and available creative. The placement plan is part of the agreed scope.
Can you create the ads as well as manage the campaign?
Yes. Video, UGC-style content, product visuals and static creative can be scoped alongside management. Production fees, revisions, asset formats and any ongoing content requirements are agreed separately from advertising spend.
Can you use our existing footage and photographs?
Yes, where you have the rights to use them. We review the available material and identify which assets can support the campaign, which need editing and what additional content would be useful.
How much should a business spend on Meta ads?
There is no single useful budget for every business. The offer, audience, objective, available creative and the amount of learning required all matter. We discuss a realistic scope and budget before launch; spend is paid directly to Meta.
Are the portfolio films examples of measured campaign results?
They demonstrate creative direction, production and editing. Independent concepts are labelled on their project pages. A finished film does not by itself establish campaign performance, and we do not present unverified revenue or return-on-ad-spend claims.