SEARCH INTENT & KEYWORDS
Research the terms people use, group them by service or product and identify searches that should be excluded. Geography, relevance and the commercial intent behind a query guide the plan.
GOOGLE ADS MANAGEMENT / BRISBANE, AUSTRALIA
GOOGLE ADSBRISBANE.
Intent into opportunity.
Google Ads management for businesses that want a clear connection between a search, an ad and the next step on their website. Based in Brisbane, Shay Kay Studio plans, builds and manages search campaigns for Australian businesses.
Discuss your project
THE APPROACH
A clear brief.
A useful next step.
A click is only useful when it brings the right person to a relevant offer. We start with what you sell, where you operate, the enquiries or purchases you want and what happens after someone lands on your website. That shapes the campaign structure, keyword choices, ad copy and measurement plan.
Who this is for
For local service businesses, specialist providers and online brands with a clear offer and a website ready to receive enquiries or purchases. If the offer, landing page or measurement needs work first, we agree on those priorities before launching a campaign.
WHAT WE CAN HELP WITH
THE SCOPE.
CAMPAIGN SETUP & COPY
Build a clear account structure with focused ad groups, relevant search ads and an agreed budget. The message in the ad should match what someone finds on the landing page.
MEASUREMENT REVIEW
Agree which actions matter, such as an enquiry, booking or purchase. Review the existing conversion setup and identify what needs to be configured or tested before performance decisions are made.
ONGOING OPTIMISATION
Review search terms, budget allocation, bidding and ad performance. Make changes against the agreed goals and explain what changed, what the data suggests and what should be tested next.
FROM BRIEF TO DELIVERY
HOW WE WORK.
- 01
Understand the business
Review your offer, service area, customers, existing account and website. Define the primary conversion and the scope of management.
- 02
Build a focused launch
Prepare the campaign structure, keywords, exclusions and copy. Confirm access, budget and the measurement plan before launch.
- 03
Review and refine
Use the actual search and conversion data to prioritise changes. Reporting connects the campaign activity with the business goal.
BEFORE WE START
YOUR QUESTIONS.
What does Google Ads management include?
The agreed scope can include account review, keyword research, campaign setup, search ad copy, a review of conversion measurement, ongoing optimisation and reporting. Landing-page development and additional creative production are scoped separately when needed.
Is advertising spend included in the management fee?
No. Your advertising budget is paid directly to Google. Studio fees cover the agreed setup or management work. We discuss both costs before you commit, so the available budget and the service scope are clear.
Will I own my Google Ads account?
Yes. You retain ownership of your advertising account and provide the access needed for the agreed work. We can review an existing account or discuss setting up a new one under your business.
Can you guarantee a number of leads or sales?
No. Results depend on the offer, competition, budget, website, measurement and customer demand. We agree on useful goals and report on observed results rather than promise a fixed return.
Can you manage campaigns outside Brisbane?
Yes. The studio is based in Brisbane and works with businesses across Australia. Target locations are chosen around where your business can actually serve customers.