shay kay

CONTENT CREATOR · BRISBANE, AUSTRALIA

CONTENT PEOPLE

want to watch.

Video content, social ads and product stories—from the first idea through to the final cut.

BUILT AROUND
the brief.

I help healthcare, wellness, skincare, DTC and property brands turn products and ideas into clear, polished content. Depending on the brief, that can mean a single launch film, a set of paid-social ads or an ongoing monthly content system.

My work combines creative direction, scripting, visual production and editing, so the idea does not get lost between different suppliers. I’m based in Brisbane and work with clients across Australia and internationally.

SOCIAL VIDEO CONTENT

Short-form content for Instagram, TikTok, Meta ads and YouTube Shorts, designed around a clear hook and natural viewing behaviour.

PRODUCT & UGC-STYLE ADS

Product demonstrations, creator-style concepts, paid-social variations and direct-response edits that make the benefit easy to understand.

BRAND FILMS & CAMPAIGNS

Launch films, campaign visuals and cinematic brand stories with one consistent visual direction across every format.

ONGOING CONTENT

Repeatable formats, monthly video batches and organised asset libraries for brands that need a reliable stream of new creative.

RECENT WORK.

Across every brief.

ONE PROCESS.
No handballing.

We start with the audience, offer and channel. I shape the concept and script, develop the visual direction, produce the required assets and finish the edit for delivery. You work with one person from the initial conversation to the final files.

Explore video packages ↗