Vida GlowUGC Beauty Ad
Independent concept
THE IDEA.
The intention.
An independently created 15-second UGC beauty concept featuring two Vida Glow supplements, upbeat creator delivery and clear product close-ups.
THE CHALLENGE
Make two wellness products immediately recognisable while keeping the delivery casual enough to feel native to Reels and TikTok.
THE APPROACH
I built the piece around a face-and-product hook, then moved quickly into tight bottle shots, a visible skin cue and a clean closing pack shot. The direct-to-camera performance keeps it personable while the products stay central.
DELIVERABLES
- Creative concept
- UGC-style video production
- Product integration
- Vertical social edit
FROM IDEA TO FINAL FRAME.
- 01
HOOK DESIGN
Opened on the creator and both bottles together so the category, energy and product pairing register immediately.
- 02
PRODUCT CLARITY
Alternated natural delivery with tighter product views and a simple skin-result beat to keep the message easy to follow.
- 03
RETENTION EDIT
Kept the pace concise, varied the framing and returned to a clear two-product pack shot for the close.
THE OUTCOME.
A concise social ad that communicates the product pairing in 15 seconds without losing the spontaneous feel of creator-led content.