04 / Selected work
UGC-Style Health &Wellness Ad
Overview
A real-footage UGC ad that turns a relatable fitness problem into a clear, product-led solution for Ovena Health.
The challenge
Keep the creator's delivery authentic while improving retention, clarifying the product benefit and maintaining a credible healthcare tone.
The approach
I shaped the raw performance through concise pacing, branded captions, product inserts and benefit-led sequencing. The final piece stays personal and platform-native without feeling visually unfinished.
Deliverables
- UGC edit
- Retention pacing
- Branded captions
- Product integration