THE IDEA.
The intention.
A practical print and digital design system for a US metal-products supplier, bringing a wide service offering into one clear visual language.
THE CHALLENGE
Organise dense technical and commercial information without losing speed, hierarchy or brand recognition.
THE APPROACH
I created structured layouts, product-led information hierarchy and a consistent visual system across brochure, flyer, web and promotional formats.
DELIVERABLES
- Brochure design
- Marketing flyer
- Web banners
- Print-ready artwork
FROM IDEA TO FINAL FRAME.
- 01
INFORMATION ARCHITECTURE
Grouped dense product and service information into an editorial hierarchy designed for fast scanning.
- 02
DESIGN SYSTEM
Established repeatable typography, colour, image and module rules across print and digital formats.
- 03
PRODUCTION
Adapted the system into brochure, flyer, banner and print-ready assets without losing consistency.
THE OUTCOME.
A consistent, production-ready visual system spanning brochure, flyer, digital banners and print assets.