THE IDEA.
The intention.
An ongoing pool of doctor-led, product-led and social creative developed for a US healthcare brand.
THE CHALLENGE
Build enough variety for regular social publishing while keeping the information accurate, the brand recognisable and the production system efficient.
THE APPROACH
I designed repeatable formats across product education, doctor-led content, realistic lifestyle scenes and branded edits—combining strategy, scripting, generation and post-production.
DELIVERABLES
- Creative content system
- Doctor-led formats
- Product campaigns
- Editing & motion design
FROM IDEA TO FINAL FRAME.
- 01
CONTENT MAPPING
Organised education, product and authority-led messages into a repeatable publishing framework.
- 02
FORMAT DESIGN
Created recognisable templates for doctor-led, product-led and lifestyle content.
- 03
PRODUCTION LOOP
Connected scripting, generation, editing and review into an efficient ongoing system.
THE OUTCOME.
A flexible content system capable of producing varied healthcare creative while keeping the brand coherent and recognisable.